Post by sinthiya007 on Nov 7, 2024 9:03:28 GMT
Whatever your reason for wanting to improve your SEO , there are certain key steps that are essential in any SEO project.
In this article, I talk to you about the 4 main stages of a natural referencing project .
I also give you an overview of the evolution of the project over time and tell you about the reporting that your service provider must provide to you every month.
So here are 4 steps to what you can expect from on page seo service your SEO consultant when they take charge of your natural referencing:
1 – Research and analysis
The research and analysis work is done mainly at two levels, namely keywords and competition.
The keywords
Having your natural referencing handled by a service provider always begins with a phase of keyword research and analysis of the current positioning of your site for these words.
This helps to uncover the right opportunities and to precisely determine the direction of the project by providing answers to questions such as:
What are the keywords to work on?
Which pages of the site do we want to position on Google? Or are we going to work on the site's notoriety in order to improve the overall visibility of the site?
Should I create new pages?
What is the positioning of each keyword before the start of the SEO service?
The competition
It is also essential to identify who your main competitors are in Google search results for these keywords.
These may be different from your business competitors.
Once these competitors have been identified, you need to analyze them to better understand why they are better positioned than you on Google.
This understanding of the search results in your field of activity allows your service provider to properly manage the rest of the project by allocating resources to the areas most likely to influence the positioning of your site.