Post by sumiseo558899 on Nov 7, 2024 5:34:54 GMT
The number of smartphone users is growing every day, and in Portugal there are 6.9 million, Brazil 72 million, and Angola 14 million, who use their smartphones daily to access the internet.
Investing in mobile marketing is essential for any company that wants to achieve success today.
SMS Marketing is an important tool for boosting sales for companies. Check out some tips for sending SMS at reduced costs and having more impact.
1. Segmentation
By knowing the audience's behavior, your content writing service
company has the opportunity to create ads aligned with the reality of the audience it wants to reach, increasing the opportunity for interaction and conversion.
2. Personalization
With the technology offered by SMS Marketing services, it is possible to personalize the sending of campaigns with the customer's name, among other possible data.
A personalized relationship with your customers has a significant impact, increasing sales conversion.
3. Interaction
In addition to creating efficient advertising campaigns to reach the target audience, services that allow interaction with the customer, such as voting and chats, are a great opportunity to interact with the consumer in an active way, building an assertive relationship with your customers.
4. Relationship
By personalizing your campaign and offering personalized features for each customer, your brand becomes relevant in the consumer's daily life, influencing the moment of purchase decision and recommendation to friends and family.
SMS and segmentation in marketing
SMS marketing enables fast, objective and low-cost communication, regardless of the mobile phone model or technology. In addition, it has a higher delivery and reading rate than other forms of communication.
Correctly targeting your product or service to your target audience is just as important as sending clear and relevant communication.
SMS (Short Message Service) marketing is an extremely effective marketing strategy, allowing you to send mass text messages to communicate with your customers.
macbook smsonline
Check out 9 modern-day tips for sending SMS Marketing
1. Spelling, characters
The sender of an SMS can be personalized with the brand name, up to a limit of 11 characters.
Discover the SMSonline.pt platform
The body of the message can have several characters, but 1 SMS is considered to have 160 characters.
Writing well is one of the essential factors in marketing, and the reality shows that the vast majority of messages sent contain spelling mistakes, either due to the urgency of sending them or due to carelessness.
Because text messaging is known for being sent in bulk, we don't want to create a bad impression for our entire audience.
Keep in mind that if the message you send is not well written, customers simply will not trust the content.
You've probably received a message saying "congratulations, you've just won" an incredible prize that you never entered into the competition for, right?
You can identify some scams just by their spelling: the messages are usually very poorly written in most cases.
2. Only send SMS during business hours
If you wake up a client at 6:35 on the weekend, you can be sure that you won't get a customer, but rather an enemy.
It doesn't matter how unmissable the offer offered in your message is: Your client will be in a bad mood because they were bothered by the notification at an inconvenient time and won't even pay attention.
Only send SMS at appropriate times, and it is recommended to send on Tuesdays, Wednesdays and Thursdays, at 10 am, 12 pm, 4 pm and 9 pm.
The success of your campaigns is largely related to the age and characteristics of your audience, so the time can have an impact, but knowing how to recognize the best time is essential to be successful, on all platforms.
3. Do not send SPAM by sending SMS
Remember that the goal is to draw attention to a product or service of your company, and be careful not to make your communication activities inconvenient.
Avoid collecting databases without the explicit and unequivocal consent of people, respecting the Data Protection Regulation.
Failure to comply may lead to heavy fines from state supervisory bodies, as well as the blocking of the company's number.
4. Encourage consumer action within a time limit
Do you have a habit of putting off a task until you can’t do it any longer? It’s normal, and your customer does it too. Procrastination is a problem that affects a large part of the population.
Therefore, establishing a time limit is important to create urgency and make the action that needs to be taken faster.
5. Be objective about the purpose of the SMS
For obvious reasons, brevity is essential when it comes to creating SMS campaigns.
You only have a few characters to convey an idea, so make good use of them. Don’t embellish too much, and get the message across to the customer right away.
6. Monitor cancellation rates and subscriber growth
You’ll never know what’s wrong (or right) if you don’t monitor the results of your marketing strategies.
It’s essential to monitor your subscriber cancellation and growth rates according to the messages sent.
On the other hand, messages that don’t generate a response or even have a negative impact should be reduced or eliminated from your strategy.
Remember that it’s only by monitoring your success (or failure) that you can make the right decisions about your business strategy.
7. Respect the customer’s wishes (and especially their lack of wishes) If your customer doesn’t want to receive SMS, simply don’t insist. This insistence on sending unwanted messages can further distance them from the motivation to buy.
Your brand will lose respect and consideration when it starts to become impertinent. Permission Marketing is extremely important.
Being unpleasant and pushy is definitely not a good strategy.
9. Encourage customer loyalty
A successful business involves not only getting customers, but keeping them. And the second part is undoubtedly the hardest.
Therefore, you need to differentiate yourself from your competitors and offer some advantage to stimulate consumption.
SMS Marketing has high opening rates, 98%, has reduced costs when compared to traditional channels, and a significant Return on Investment (High ROI).
With the growth of e-commerce, the sending of SMS messages has skyrocketed to give credibility to notifications and respective purchase messages. The success of mobile communications is associated with people remaining connected to their smartphones, and the time spent will continue to increase, whether it is accessing internet content, playing games or preferring to shop using the device in the palm of their hand.
Investing in mobile marketing is essential for any company that wants to achieve success today.
SMS Marketing is an important tool for boosting sales for companies. Check out some tips for sending SMS at reduced costs and having more impact.
1. Segmentation
By knowing the audience's behavior, your content writing service
company has the opportunity to create ads aligned with the reality of the audience it wants to reach, increasing the opportunity for interaction and conversion.
2. Personalization
With the technology offered by SMS Marketing services, it is possible to personalize the sending of campaigns with the customer's name, among other possible data.
A personalized relationship with your customers has a significant impact, increasing sales conversion.
3. Interaction
In addition to creating efficient advertising campaigns to reach the target audience, services that allow interaction with the customer, such as voting and chats, are a great opportunity to interact with the consumer in an active way, building an assertive relationship with your customers.
4. Relationship
By personalizing your campaign and offering personalized features for each customer, your brand becomes relevant in the consumer's daily life, influencing the moment of purchase decision and recommendation to friends and family.
SMS and segmentation in marketing
SMS marketing enables fast, objective and low-cost communication, regardless of the mobile phone model or technology. In addition, it has a higher delivery and reading rate than other forms of communication.
Correctly targeting your product or service to your target audience is just as important as sending clear and relevant communication.
SMS (Short Message Service) marketing is an extremely effective marketing strategy, allowing you to send mass text messages to communicate with your customers.
macbook smsonline
Check out 9 modern-day tips for sending SMS Marketing
1. Spelling, characters
The sender of an SMS can be personalized with the brand name, up to a limit of 11 characters.
Discover the SMSonline.pt platform
The body of the message can have several characters, but 1 SMS is considered to have 160 characters.
Writing well is one of the essential factors in marketing, and the reality shows that the vast majority of messages sent contain spelling mistakes, either due to the urgency of sending them or due to carelessness.
Because text messaging is known for being sent in bulk, we don't want to create a bad impression for our entire audience.
Keep in mind that if the message you send is not well written, customers simply will not trust the content.
You've probably received a message saying "congratulations, you've just won" an incredible prize that you never entered into the competition for, right?
You can identify some scams just by their spelling: the messages are usually very poorly written in most cases.
2. Only send SMS during business hours
If you wake up a client at 6:35 on the weekend, you can be sure that you won't get a customer, but rather an enemy.
It doesn't matter how unmissable the offer offered in your message is: Your client will be in a bad mood because they were bothered by the notification at an inconvenient time and won't even pay attention.
Only send SMS at appropriate times, and it is recommended to send on Tuesdays, Wednesdays and Thursdays, at 10 am, 12 pm, 4 pm and 9 pm.
The success of your campaigns is largely related to the age and characteristics of your audience, so the time can have an impact, but knowing how to recognize the best time is essential to be successful, on all platforms.
3. Do not send SPAM by sending SMS
Remember that the goal is to draw attention to a product or service of your company, and be careful not to make your communication activities inconvenient.
Avoid collecting databases without the explicit and unequivocal consent of people, respecting the Data Protection Regulation.
Failure to comply may lead to heavy fines from state supervisory bodies, as well as the blocking of the company's number.
4. Encourage consumer action within a time limit
Do you have a habit of putting off a task until you can’t do it any longer? It’s normal, and your customer does it too. Procrastination is a problem that affects a large part of the population.
Therefore, establishing a time limit is important to create urgency and make the action that needs to be taken faster.
5. Be objective about the purpose of the SMS
For obvious reasons, brevity is essential when it comes to creating SMS campaigns.
You only have a few characters to convey an idea, so make good use of them. Don’t embellish too much, and get the message across to the customer right away.
6. Monitor cancellation rates and subscriber growth
You’ll never know what’s wrong (or right) if you don’t monitor the results of your marketing strategies.
It’s essential to monitor your subscriber cancellation and growth rates according to the messages sent.
On the other hand, messages that don’t generate a response or even have a negative impact should be reduced or eliminated from your strategy.
Remember that it’s only by monitoring your success (or failure) that you can make the right decisions about your business strategy.
7. Respect the customer’s wishes (and especially their lack of wishes) If your customer doesn’t want to receive SMS, simply don’t insist. This insistence on sending unwanted messages can further distance them from the motivation to buy.
Your brand will lose respect and consideration when it starts to become impertinent. Permission Marketing is extremely important.
Being unpleasant and pushy is definitely not a good strategy.
9. Encourage customer loyalty
A successful business involves not only getting customers, but keeping them. And the second part is undoubtedly the hardest.
Therefore, you need to differentiate yourself from your competitors and offer some advantage to stimulate consumption.
SMS Marketing has high opening rates, 98%, has reduced costs when compared to traditional channels, and a significant Return on Investment (High ROI).
With the growth of e-commerce, the sending of SMS messages has skyrocketed to give credibility to notifications and respective purchase messages. The success of mobile communications is associated with people remaining connected to their smartphones, and the time spent will continue to increase, whether it is accessing internet content, playing games or preferring to shop using the device in the palm of their hand.