Post by moon125 on Nov 2, 2024 5:07:42 GMT
On average, a user needs 3 seconds to understand how useful a website will be for him. If nothing on the page catches his attention, the user will move on to another resource. He does not want to waste a lot of precious time and look for something useful on the website from "empty" (meaningless) trifles and unclear content.
In this article we will tell you:
Innovations and tricks worth using;
what will prompt a website visitor to make a purchase/order/call;
how to stand out from the crowd in today's competitive online environment;
What tricks for creating, designing and content a website will take root in 2019.
What will the site be like in 2019
You can spend an eternity discussing future developments and methods of combating competition on the Internet, but without results, new products will not take root. How is the demand for digital solutions changing? Based on customer requests in the first quarter, we have compiled a short list of trends in demand in 2019.
1. Website loading speed
Imagine you are looking for a manufacturer shopify website design of raw materials to make your products. You enter a request in the search bar of some popular search engine. A couple of minutes later you come across the "right" manufacturer and click on it. And the site loads... and loads... and loads...
You wait for the white screen to show some text or pictures. But, nothing. What will you do? Like 99% of users, you will close the tab and start looking for another site. In your mind, a couple of minutes have passed while the page was loading. In reality, only 3 seconds.
This situation occurs with owners of large online stores. However, mini-sites can also boast of this. Why does the page not load immediately? There are several reasons.
Reasons for long page loading:
Neglect of code and web design optimization;
Slow hosting (does not depend on the speed of your Internet provider);
The site has been infected with malicious code;
There is no caching or it is poorly configured;
There are “heavy” pages that have large photos, animations, and videos in large quantities.
Our programmers solve such situations every week urgently restoring the work of client sites. If you know about slow loading and do not take any measures, then you lose your potential buyer every minute. We strongly recommend that you seek help. We will analyze your site, find the cause and eliminate it in a short time.
One of the reasons for high visitor bounce rates is the long loading time of website pages.Fig. 1. One of the reasons for high visitor bounce rates is the long loading time of website pages.
2. Adaptive version for smartphones
According to our observations, 47% (of the total number, depending on the field of activity and region) of users visit the Internet using a smartphone.
A year ago we explained to the client that an adaptive version was necessary, we gave a lot of arguments, showed statistics from other sites. By refusing the adaptive version, the site owner lost ¼ of potential buyers.
Today, interest in this service has grown several times. Customers are already contacting us with a specific vision of creating a website and its adaptability.
3. Video content will take over the world!
Let's look ahead: video content will fill 65% of Internet traffic. If previously video recordings appeared in various social networks, now company owners post them on their websites. These are not entertaining videos, but presentation videos about companies, their activities and useful information about products/services for consumers.
What exactly will be used? We answer: Animated video, video editing, video presentation, commercial, screensaver and more. If you are already interested in such a service, thenwrite to us.
Animated banner for promotion of the action on the networkFig. 2. Animated banner for promoting the campaign online.
4. "Convenient" design and functionality
In 2018, our customers focused on beautiful design rather than convenient functionality. There was a request for a magnificent (in terms of external design) design of an online store for children's goods. At the same time, the site should contain an expanded structure and detailed information on product cards.
In the first quarter of this year, requests for "beauty" are decreasing. The customer is interested in how to make their project convenient in terms of functionality and sales (the main thing is that the online store sells). A "simpler" design for landing pages, so as not to distract the potential client from the main action - purchase/order/call.
catalog for the siteFig. 3. In the geekgames.ru project, we have developed a catalog, filter, detailed description of characteristics and a simple order form. Result: the buyer quickly achieves the goal - ordering the desired game.
5. Revision in contextual advertising
The Internet marketing sphere has prepared trends in delivering knowledge to the user. Today, the Internet is overflowing with information. The user no longer knows where to look and what to pay attention to.
People are tired of colorful headlines and long texts without meaning. They quickly get used to repetitive advertising and stop noticing it. Therefore, new methods of attracting attention are regularly used.
The trend is to divide information into 2 types:
Storytelling is the presentation of instructive information through one's own knowledge. These are real-life stories, stories that carry emotional and meaningful load. "Living" stories mean more to the client than a multitude of advantages that have become cliches and are repeated on every website.
Narrative is a way to tell something using short texts on images that figuratively explain the essence of the story. Usually used for short videos and animations. Think about whether a few slides or a 30-second video are enough for you. If so, then give up long texts in favor of narrative. People will thank you with growing views, likes, and orders.
We report for you
These 5 trends are already relevant in our company. The customer aims to get more clients not just by desire, but also by action. And we help him with this.
In this article we will tell you:
Innovations and tricks worth using;
what will prompt a website visitor to make a purchase/order/call;
how to stand out from the crowd in today's competitive online environment;
What tricks for creating, designing and content a website will take root in 2019.
What will the site be like in 2019
You can spend an eternity discussing future developments and methods of combating competition on the Internet, but without results, new products will not take root. How is the demand for digital solutions changing? Based on customer requests in the first quarter, we have compiled a short list of trends in demand in 2019.
1. Website loading speed
Imagine you are looking for a manufacturer shopify website design of raw materials to make your products. You enter a request in the search bar of some popular search engine. A couple of minutes later you come across the "right" manufacturer and click on it. And the site loads... and loads... and loads...
You wait for the white screen to show some text or pictures. But, nothing. What will you do? Like 99% of users, you will close the tab and start looking for another site. In your mind, a couple of minutes have passed while the page was loading. In reality, only 3 seconds.
This situation occurs with owners of large online stores. However, mini-sites can also boast of this. Why does the page not load immediately? There are several reasons.
Reasons for long page loading:
Neglect of code and web design optimization;
Slow hosting (does not depend on the speed of your Internet provider);
The site has been infected with malicious code;
There is no caching or it is poorly configured;
There are “heavy” pages that have large photos, animations, and videos in large quantities.
Our programmers solve such situations every week urgently restoring the work of client sites. If you know about slow loading and do not take any measures, then you lose your potential buyer every minute. We strongly recommend that you seek help. We will analyze your site, find the cause and eliminate it in a short time.
One of the reasons for high visitor bounce rates is the long loading time of website pages.Fig. 1. One of the reasons for high visitor bounce rates is the long loading time of website pages.
2. Adaptive version for smartphones
According to our observations, 47% (of the total number, depending on the field of activity and region) of users visit the Internet using a smartphone.
A year ago we explained to the client that an adaptive version was necessary, we gave a lot of arguments, showed statistics from other sites. By refusing the adaptive version, the site owner lost ¼ of potential buyers.
Today, interest in this service has grown several times. Customers are already contacting us with a specific vision of creating a website and its adaptability.
3. Video content will take over the world!
Let's look ahead: video content will fill 65% of Internet traffic. If previously video recordings appeared in various social networks, now company owners post them on their websites. These are not entertaining videos, but presentation videos about companies, their activities and useful information about products/services for consumers.
What exactly will be used? We answer: Animated video, video editing, video presentation, commercial, screensaver and more. If you are already interested in such a service, thenwrite to us.
Animated banner for promotion of the action on the networkFig. 2. Animated banner for promoting the campaign online.
4. "Convenient" design and functionality
In 2018, our customers focused on beautiful design rather than convenient functionality. There was a request for a magnificent (in terms of external design) design of an online store for children's goods. At the same time, the site should contain an expanded structure and detailed information on product cards.
In the first quarter of this year, requests for "beauty" are decreasing. The customer is interested in how to make their project convenient in terms of functionality and sales (the main thing is that the online store sells). A "simpler" design for landing pages, so as not to distract the potential client from the main action - purchase/order/call.
catalog for the siteFig. 3. In the geekgames.ru project, we have developed a catalog, filter, detailed description of characteristics and a simple order form. Result: the buyer quickly achieves the goal - ordering the desired game.
5. Revision in contextual advertising
The Internet marketing sphere has prepared trends in delivering knowledge to the user. Today, the Internet is overflowing with information. The user no longer knows where to look and what to pay attention to.
People are tired of colorful headlines and long texts without meaning. They quickly get used to repetitive advertising and stop noticing it. Therefore, new methods of attracting attention are regularly used.
The trend is to divide information into 2 types:
Storytelling is the presentation of instructive information through one's own knowledge. These are real-life stories, stories that carry emotional and meaningful load. "Living" stories mean more to the client than a multitude of advantages that have become cliches and are repeated on every website.
Narrative is a way to tell something using short texts on images that figuratively explain the essence of the story. Usually used for short videos and animations. Think about whether a few slides or a 30-second video are enough for you. If so, then give up long texts in favor of narrative. People will thank you with growing views, likes, and orders.
We report for you
These 5 trends are already relevant in our company. The customer aims to get more clients not just by desire, but also by action. And we help him with this.