Post by hasina789956 on Oct 29, 2024 7:05:07 GMT
What is a webinar? this is one of the ways to interact with the audience, a way to convey your product and, if successful, sell it. The audience can be different, loyal and not so, and it is important to turn an audience that does not know the speaker into a loyal audience in a short time. We all know that not all registered people come to the webinar and this is a fact, many watch the recording. There are many reasons for this. forgot; there were no reminders; no time; want a recording, etc.; How can you improve webinar conversion? I will offer several options, and you can test the hypotheses to find out what works for you.
Gift (bonus) at the end of the webinar This should be really valuable for the subscriber and the main thing is not to forget to remind about the bonus not only at the webinar itself, but also during registration, invitation and in the bulk email campaigns reminder about the webinar date. Selling a product Many people still can't decide when to talk about the product, when to sell it at a webinar, there are many disputes on this topic, but I agree with the version that if you came to sell - sell, if you came to teach - teach. It won't work both ways. Don't be afraid of sales, if you mention at the beginning that you will also talk about your product, then during the webinar you will definitely have time to freely start talking. Dilute the main content with sales, do not separate them sharply.
But of course there is a BUT, it is important to sell the solution (need) first, and then sell your product that will solve this problem. Sending reminders Many people underestimate this point, afraid to bore their client, but in my opinion, you shouldn't be afraid of it. After all, the conversion of income will not increase just like that. People now have so much information in their heads that it is simply unrealistic to keep track of what webinar is scheduled at what time. From my experience, I didn't even get to a webinar that I really wanted to attend, because I simply forgot and didn't receive a reminder in time. Reminders can be sent in the form of emails, SMS or calls. Here are some rules: Send in the morning, no one will read your letters in the evening or at night; Send out a newsletter a week in advance; Send out a mailing a couple of days in advance; Send out a newsletter a day in advance.
Gift (bonus) at the end of the webinar This should be really valuable for the subscriber and the main thing is not to forget to remind about the bonus not only at the webinar itself, but also during registration, invitation and in the bulk email campaigns reminder about the webinar date. Selling a product Many people still can't decide when to talk about the product, when to sell it at a webinar, there are many disputes on this topic, but I agree with the version that if you came to sell - sell, if you came to teach - teach. It won't work both ways. Don't be afraid of sales, if you mention at the beginning that you will also talk about your product, then during the webinar you will definitely have time to freely start talking. Dilute the main content with sales, do not separate them sharply.
But of course there is a BUT, it is important to sell the solution (need) first, and then sell your product that will solve this problem. Sending reminders Many people underestimate this point, afraid to bore their client, but in my opinion, you shouldn't be afraid of it. After all, the conversion of income will not increase just like that. People now have so much information in their heads that it is simply unrealistic to keep track of what webinar is scheduled at what time. From my experience, I didn't even get to a webinar that I really wanted to attend, because I simply forgot and didn't receive a reminder in time. Reminders can be sent in the form of emails, SMS or calls. Here are some rules: Send in the morning, no one will read your letters in the evening or at night; Send out a newsletter a week in advance; Send out a mailing a couple of days in advance; Send out a newsletter a day in advance.